Sometimes, it can be difficult to find exactly the right words. If you’re, say, asking for a raise, the same words that might inspire one boss to give your salary a bump could make another simmer with resentment. Luckily, the start-up Crystal has engineered an algorithm that can figure out exactly how to ask your boss for a raise, specifically catered, Crystal claims, to your boss’ preferences based on their online activity. Crystal is an email add-on that works by scraping the web for public data on a person via sites like Google and Facebook to figure out their personality and the best way to talk to them. (If you haven’t checked out...
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