Full Circle Insights founder and CEO Bonnie Crater You can still hear the wince in Bonnie Crater's voice when she talks about Zelerate, the ecommerce software company she ran between 1999 and 2001. During the dotcom boom, the company raised about $15 million and burned through most of that money on growth, fully expecting that it would easily raise another round. But then the bubble popped. "I'd hired these 100 people, and then I had to fire them all," Crater tells Business Insider. "It was devasting. I felt like I ruined their lives." The company officially shut down not long afterwards. Crater says it took her years to come to terms with what had happened and her role in it. She worked...
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